Numeracle Releases STIR/SHAKEN Implementation Report

MCLEAN, Va. — Numeracle™ Inc.
(“Numeracle”), the pioneer of Verified Identity™ for communications, today
announced the release of its
STIR/SHAKEN
Implementation Report
(“Implementation Report”) summarizing
voice service provider progress implementing the
STIR/SHAKEN Caller ID Authentication Framework
and submissions of certified Robocall Mitigation Plans since June 30, 2021.

June 30 marked the deadline
for all voice service providers to certify in the
Robocall Mitigation
Database
that they have fully
implemented STIR/SHAKEN or have instituted a Robocall Mitigation Plan to ensure
that they are not originating illegal robocalls.
This
Implementation Report
compares the current count of those who have fully or partially implemented
STIR/SHAKEN to those who have filed Robocall Mitigation Plans and how this may
evolve as providers make decisions to accept or block traffic post-deadline.

To encourage voice service providers to
implement effective Robocall Mitigation Plans, the September 28 deadline set
forth by the FCC prohibits intermediate and terminating voice service providers
from accepting calls directly from a service provider not listed in the
Robocall Mitigation Database (
Second Caller ID
Authentication Report and Order, 36 FCC Rcd at 1904, para. 87
).

As we reach this deadline, the FCC issued
Fourth (
WC Docket No. 17-97)
and Fifth (
CG Docket No. 17-59)
Notices of Proposed Rulemaking focusing on the expectation on gateway providers
to prevent illegal robocalls originating abroad from entering the U.S. The FCC
is also seeking comments on the efficacy of the
Robocall Mitigation
Database
, and its continued role moving forward.

To access the Numeracle STIR/SHAKEN
Implementation Report
, visit www.numeracle.com/implementation-report.
For service provider recommendations on implementing identity vetting and
verification in support of STIR/SHAKEN implementation, download the
Numeracle and Aegis Mobile KYC best practices
guide at
www.numeracle.com/service-provider-KYC-best-practices.

About
Numeracle

Numeracle’s Entity Identity Management™
(EIM) and Verified Identity™ platform empower the delivery of legal, wanted
communications. By working with technology providers, carriers, device
manufacturers, analytics companies, and others, we provide visibility, control,
and management across the major stakeholders influencing communications
delivery to give businesses control over their brand’s identity. Core
competencies include prevention and management of improper blocking and
labeling, KYC-based entity verification and credentialing for STIR/SHAKEN, and
branded communications through rich call data (RCD). To learn more, visit
www.numeracle.com.

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DFPI Sanctions Debt Collector in First Action Under the California Consumer Financial Protection Law

On September 22, 2021, the California Department of Financial
Protection and Innovation (DFPI) issued a press
release
announcing its first enforcement action against
a debt collector and debt buyer for violating the California Consumer Financial
Protection Law (CCFPL).

 

Finding that F & F Management Inc. (F
& F) is a “covered person” under the CCFPL since it collects debt related
to a consumer financial product or service, the enforcement action 
assesses F&F with $375,000 in penalties. According to the allegations, F&F’s activities violated the CCFPL, the Fair Debt Collection
Practices Act (FDCPA), and multiple state laws, by:


  • Leaving lengthy voicemails for consumers indicating that if the consumer did not call back within 24 hours, legal action would be taken, the consumer’s employer would be notified about the debt, and consumers would be served legal papers at their doorstep. F&F failed to send initial demand notices to consumers and never took any of these actions.
  • Reporting the debt to credit bureaus but failing to notify consumers that their debt was being reported.
  • Refusing or failing to provide consumers information about the debt when they contacted F&F to request the creditor’s name or other validation information.

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“The DFPI will not tolerate any unlawful, unfair, deceptive or
abusive acts or practices in collecting debts,” said DFPI Senior Deputy
Commissioner of the Consumer Financial Protection Division Suzanne Martindale.
“Debt collection is one of the DFPI’s top complaint types. This action
highlights just some of the unlawful and unfair acts that can cause enormous
harm to consumers and plague the debt collection industry, and the ways the
DFPI can address them.” 

  

InsideARM perspective:

What’s notable here isn’t that the
DFPI pursued this debt collector for this conduct. An actual reading of the enforcement
action indicates this debt collector was not particularly interested in compliance
(to put it nicely). 

However, what is notable is that the CA DFPI
has made it clear they consider third-party debt collectors to be “covered
person” under the CCFPL. The definitions
in the CCFPL are not super clear, so there has been quite a bit of debate on
this topic amongst ARM entities. Within the enforcement action though, the
DFPI tied several sections of the CCFPL together to show why third-party debt
collectors are, in its view, “covered persons,” and ARM entities collecting
debt in CA should take note.  

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Former Capital One and Goldman Sachs Executives Join Prodigal for Their Next Leg of Growth

MOUNTAIN VIEW,  Calif. — Prodigal is pleased to
announce Scott Hamilton and Vijayan Seshasayee have joined the Prodigal team in sales and strategy roles,
respectively. Scott has had an illustrious career in the lending industry,
while Vijayan brings considerable experience at the intersection of technology
and financial services.

“Lending and collection operations are unique and nuanced.
Capital One & Goldman Sachs (Marcus) are sophisticated leaders in the
space. We are excited that Scott and Vijayan have joined to build a
category-defining company in the domain. We expect to more than double the team
in the coming quarters & always look for exceptional folks to join our
journey.” said Shantanu Gangal, CEO of Prodigal.

Scott joins Prodigal with 25 years of experience holding a series of business
transformation executive roles with GE Capital, JP Morgan, Bank of America, and most recently, Capital One. While his expertise relates to designing innovative
solutions to mission-critical productivity and risk management challenges
across the nation’s largest banks, Scott is an entrepreneur at heart! As the
son and father of small business owners, Scott has long had the plan to exit
the corporate world and join a rapidly growing start-up with a clear purpose and vision.

For Scott, Prodigal was a
perfect match – a superior product, significant demand, superior leaders,
experienced investors, and a culture full of hard-working, humble, and highly
competent soon-to-be friends. ‘I couldn’t be happier to join the team. While
the product fills a very large void in the industry, Prodigal’s culture has
made this an easy and exciting move – I couldn’t be happier!’ says Scott.

Vijayan joins Prodigal
after an illustrious stint at Goldman Sachs where he advised software and new
technology companies on late-stage fundraising, capital markets transactions,
and mergers and acquisitions. He has held prior operating and investing roles
at Apple and ITC.

Vijayan has toyed with the
idea of joining an early-stage startup for over a decade now, and finally found
his fit at Prodigal. “Much like our investors, in addition to all the right
hygiene markers, I see great potential in Prodigal’s unique vertical software
thesis and the founding team’s ability to execute. I am excited to join the
Prodigal team at this stage to further develop our strategy and bring metrics-based rigor to our operations,” he said. Vijayan holds an MBA from Harvard
Business School and brings complementarity to the strategy and finance side of
things at Prodigal.

About Prodigal

Prodigal is a pioneer of
Collection Intelligence, a new category of software, which enables lenders,
debt buyers, law firms and collection agencies to quickly and efficiently
collect accounts receivables. Prodigal’s Collection Intelligence platform
delivers actionable insights that help maximize revenue, improve agent
productivity, and minimize compliance risk. With Prodigal’s Collection
Intelligence platform, senior executives have complete intelligence about
aggregated agent productivity, and FDCPA/TCPA non-compliance in real-time — an
imperative for a modern collections business in an increasingly regulated
environment.

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Consumer Financial Protection Bureau Announces New Advisory Committee Members

Through a press release issued on September 22, 2021, CFPB Acting Director Dave Uejio announced the
appointment of new members to the Consumer Advisory Board (CAB), Community Bank
Advisory Council (CBAC), Credit Union Advisory Council (CUAC), and Academic
Research Council (ARC). These committee members will advise Bureau leadership
on a broad range of consumer financial issues and emerging market trends.

The
Dodd-Frank Wall Street Reform and Consumer Protection Act charges the CFPB with
establishing a CAB to advise and consult with the Bureau’s Director on a
variety of consumer financial issues. The Bureau also created three councils:
the CBAC, CUAC, and ARC. The CBAC and CUAC advise and consult with the Bureau
on consumer financial issues related to community banks and credit unions. The
ARC advises the Bureau on its strategic research planning process and research
agenda and provides feedback on research methodologies, data collection
strategies, and methods of analysis, including methodologies and strategies for
quantifying the costs and benefits of regulatory actions.

The
committee members include experts in consumer protection, financial services,
consumer lending, economic justice, and consumer financial products and
services, as well as representatives of community banks and credit unions.
Advisory committee membership reflects the expertise across the range of issues
under the Bureau’s jurisdiction. Committee members serve two-year terms.

The
following members will serve on each of their respective committees:

Consumer Advisory Board (CAB)

  • Leigh Phillips (Chair), President and CEO,
    SaverLife (San Francisco, CA)
  • Joaquin Altoro, Chief Executive Officer,
    Wisconsin Housing & Economic Development Authority (Madison, WI)
  • Lorray Brown, Attorney/Consumer Law
    Attorney/Co-Director, Michigan Poverty Law Program (Ypsilanti, MI)
  • Louis Caditz-Peck, Director, Public Policy,
    LendingClub (San Francisco, CA)
  • Stephanie Carroll, Directing Attorney,
    Consumer Rights & Economic Justice, Public Counsel (Los Angeles, CA)
  • David Ehrich, Executive Director, AIR –
    Alliance for Innovative Regulation (Washington, DC)
  • Laurie Goodman, Director, Housing Finance
    Policy Center, Urban Institute (Washington, DC)
  • Margaret Libby, Founder and CEO, MyPath (San
    Francisco, CA)
  • Andres Navarrete, Executive Vice President,
    External Affairs, Capital One (McLean, VA)
  • Beverly Ruggia, Financial Justice Program
    Director, New Jersey Citizen Action (Newark, NJ)
  • Faith Schwartz, President, Housing Finance
    Strategies, LLC (Austin, TX)
  • Ky Tran-Trong, Vice President and Associate
    General Counsel, Visa (Washington, DC)
  • Pete Upton, Executive Director, Native360 Loan
    Fund, Inc. (Grand Island, NE)
  • Mae Watson Grote, Founder and CEO, Change
    Machine (Brooklyn, NY)

Community Bank Advisory Council (CBAC)

  • John Buhrmaster (Chair), President and CEO,
    First National Bank of Scotia (Scotia, NY)
  • Barry Anderson, President – Chief Operations
    Officer, F&M Bank (Edmond, OK)
  • Mary Buche, Senior Vice President/Consumer
    Lending Relationship Manager, Bank of Labor (Olathe, KS)
  • Ronette Hauser-Jones, Mortgage Division
    President, Great Plains Bank (Oklahoma City, OK)
  • Todd McDonald, Senior Vice President/Board
    Director, Liberty Bank & Trust Company (New Orleans, LA)
  • Rebecca Melton, Senior Vice President/Chief
    Credit Officer, The National Bank of Blacksburg (Blacksburg, VA)
  • Kristina Schaefer, General Counsel & Chief
    Risk Officer, Fishback Financial Corporation/First Bank & Trust (Brookings,
    SD)
  • Michael Tucker, Chief Executive Officer,
    Greenfield Cooperative Bank (Greenfield, MA)

Credit Union Advisory Council (CUAC)

  • Jose Iregui (Chair), Vice-President of
    Consumer Lending, Langley Federal Credit Union (Newport News, VA)
  • Michael Daugherty, President, Community Plus
    Federal Credit Union (Rantoul, IL)
  • Monica Davis, Senior Vice President Risk
    Management, Union Square Credit Union (Wichita Falls, TX)
  • Michelle Dwyer, President/CEO, Franklin First
    Federal Credit Union (Greenfield, MA)
  • Jeff Ivey, President/CEO, River City Federal
    Credit Union (San Antonio, TX)
  • Jeremiah Kossen, President/CEO, Town and
    Country Credit Union (Minot, SD)
  • Michael Levy, General Counsel, Travis Credit
    Union (Vacaville, CA)
  • Deborah Wreden, EVP, Product & Delivery
    Strategy, Virginia Credit Union (Richmond, VA)        

Academic Research Council (ARC)

  • Vicki Bogan (Chair), Associate Professor,
    Cornell University (Ithaca, NY)
  • Mathieu Despard, Associate Professor,
    University of North Carolina at Greensboro (Greensboro, NC)
  • Eric Johnson, Norman Eig Professor of
    Business, Columbia University (New York, NY)
  • Michael Staten, Professor and Associate Dean,
    University of Arizona (Tucson, AZ)
  • Anthony Yezer, Professor of Economics, George
    Washington University (Washington, DC)

insideARM perspective:

When Reg F goes into effect on November 30, 2021, it will undoubtedly affect consumers and the debt collection industry. While consumer advocates and lenders are well represented on the CAB, it is a bit disappointing that even with such a monumental regulation about to go into effect, the ARM industry is not represented.  Of course, it is possible that these boards will be focusing on other issues, but it is hard to imagine that Reg F won’t be part of the conversation.

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CRC Submits Comments to Nevada Regarding Proposed Regulations for Medical Collection Law

The Consumer Relations Consortium (CRC) has continued its efforts to provide Nevada insight into the untended consequences of its newly enacted Medical Debt Collection law (SB248) which went into effect July 1, 2021.

On June 24, 2021, the CRC sent an email to Nevada asking questions about SB248, outlining the gaps in the law,  and highlighting the law’s unintended harmful consequences to consumers. On July 1, 2021, Nevada responded to the CRC’s questions but did not address unintended harms to consumers.

On August 31, 2021, Nevada issued proposed regulations regarding SB 248 and simultaneously asked for comments from small businesses. The CRC regulatory steering committee discussed the draft proposed regulations and on September 9, 2021, submitted this comment to the Nevada Financial Institutions Division. 

In its comment, the CRC explained that the proposed regulations do not resolve the unintended harms SB248 will inflict upon consumers including the following: 

  • The proposed regulations do not provide a safe means for a debt collector to respond to a consumer’s inquiry regarding a balance within the 60-day notice window. Debt collectors can only terminate calls instead of responding to ensure compliance.
  • The proposed regulations will continue to deprive consumers of their rights under the FDCPA.
  • The certified mail requirement in SB248 will harm consumers in that fewer consumers will actually receive the notice required by SB248.
  • SB248 will continue to harm consumers who try to pay by mail since the proposed regulations did not provide guidance regarding how to respond to this subset of consumers.
  • The proposed regulations did not resolve the undue stress consumers will suffer by requiring debt collectors to provide a credit reporting disclosure, even where the debt collector might not credit report.

On September 16, 2021, the Nevada Financial Institutions Division confirmed receipt of the CRC’s comment and confirmed it will be included in the record. 

About the Consumer Relations Consortium

The Consumer Relations Consortium (CRC) is a membership group for forward-thinking organizations that wish to influence the direction of collections compliance, legal strategy, and regulatory policy. The CRC is comprised of more than 60 national companies representing the diverse ecosystem of debt collection including creditors, data/technology providers, and compliance-oriented debt collectors that are larger market participants. Established in 2013, CRC is evolving the debt collection paradigm by engaging stakeholders—including consumer advocates, Federal and State regulators, academic and industry thought leaders, creditors, and debt collectors—and challenging them to move beyond talking points and focus on fashioning real-world solutions that actually improve the consumer experience. CRC is managed by The iA Institute. 

Learn more at www.crconsortium.org.

About the iA institute

The iA Institute is a media company that provides news, education, events and connection for professionals in consumer finance. The iA team believes the value of your time and investment in our content should be undeniable, so we thoughtfully design everything we do with a focus on the details that make a difference. Our initiatives include the flagship website and newsletter insideARM; the Consumer Relations Consortium (CRC) and iA Innovation Council membership groups; the iA Research Assistant and Case Law Tracker premium subscriptions; the iA Strategy & Tech digital conference; and the uniquely engaging annual Women in Consumer Finance event. iA is a certified Woman-Owned business.

Learn more at www.theiainstitute.com

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Think Differently: How Consumer Preference Will Shape the Future of Collections

The debt collections industry is undergoing dramatic change thanks to a number of converging factors. These include the pandemic-related disruption of the consumer credit market, the introduction of new regulations that restrict outreach in various ways (such as the Consumer Financial Protection Bureau’s Regulation F), and major shifts in how consumers prefer to be contacted about outstanding debt.


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These shifting preferences, particularly which channels consumers are most engaged with, will have a massive impact on the future of the industry. In an environment that is increasingly defined and regulated by consumer choice, knowing how each individual prefers to be contacted will significantly affect collection rates — and determine whether collections firms will survive and thrive on this new playing field. 

What do consumers prefer? 


Contact with collectors is not a rare experience for American consumers. In recent years, the share of adults with a third-party collections tradeline on their credit file has generally ranged from approximately one-quarter to one-third, according to CFPB research

For consumers, the collections experience is often unpleasant. Regulatory agencies receive frequent complaints of harassment and intimidation, or other abusive and deceptive practices. According to the Federal Trade Commission, “Debt collectors generate more fraud reports to the FTC than any other industry.” But even collectors that do everything by the book frequently provide a less than stellar experience — a shortcoming that not only alienates consumers but also reduces revenue capture.

One way to improve the consumer experience and boost revenue is to acknowledge and abide by each individual’s contact preferences. Often, individuals who don’t pick up the phone when a collector calls aren’t refusing to pay – most intend to, and are willing to agree to a reasonable payment plan – they just don’t want to be put on the spot and pressured in a phone call. One study, for example, shows a high rate of preference for an email with a link the recipient can click to pay — a convenient option that allows them to avoid a phone confrontation.

While some consumers do still prefer traditional means of contact over the phone, the preference for digital communication will only grow as “digital natives” enter collections. In a study of 1,000 delinquent customers, McKinsey found that digital channels such as emails and texts drove higher repayment action rates among “digital customers” than did traditional channels. For example, traditional outreach methods elicited 18% fewer responses from digital customers with accounts 30 days past due. And consumers tend to favor collectors that honor their communication preferences with more promises to pay. 

Historically, reliable consumer contact preference data hasn’t been available. That is no longer the case, and collections organizations that disregard consumers’ preferences are not only wasting time and effort, but leaving money on the table. 


Regulators encourage respect for consumer preferences


Lawmakers and regulatory agencies are also pushing collectors to honor consumer preferences regarding debt collection contacts. The CFPB’s Regulation F, for instance, requires collectors to respect consumer requests to stop calls and to not be contacted at certain times or at certain locations; to offer a clear and easy way for consumers to unsubscribe from digital communications such as text messages and emails if they prefer not to be contacted via those channels; and to observe new restrictions on frequency of calls and other forms of contact with consumers.

It is safe to expect additional laws and regulations, such as further safe harbor provisions, that favor collections agencies that put consumer preferences first.

Rethinking the relationship with consumers


In their relationships with brands, consumers have come to expect effective and efficient interactions over multiple channels. These expectations are driving the entire collections industry toward leveraging newly accessible consumer preference data to deliver a customer-service-focused omnichannel approach — one that combines phone calls, texts and emails in a way that caters to each individual.


To be successful in this new landscape, collectors must embrace an individualized approach that starts with accurate, intelligent consumer data to accommodate preferences and then enables connections with consumers via their favored channels at times that are convenient for them. Adopting a customer-service mindset and incorporating a better understanding of consumer preferences can lead to more efficient operations, less compliance risk and more successful collections outcomes.

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CFPB Sues Software Company; Alleges it Encourages Credit Repair Businesses to Charge Illegal Fees

On
September 20, 2021, the CFPB issued a press
release
announcing it filed suit against a California-based software
company, Credit Repair Cloud (Cloud), and its owner, Daniel Rosen, for allegedly
assisting illegal credit repair businesses. The CFPB alleges that Cloud and Mr.
Rosen violated the Telemarketing Sale Rule (TSR) and the Consumer Financial
Protection Act of 2010 (CFPA) by providing substantial assistance, including training,
materials, and software to credit-repair companies that use telemarketing to
reach consumers and charge unlawful advance fees. 

The TSR prohibits
credit-repair businesses that telemarket their service from requesting or
receiving any fee until they have provided the consumer with a credit report that
is over six months old and shows the desired results. The CFPA prohibits any covered person from offering
or providing a consumer a financial product or service that does not conform to
federal consumer financial law.

Against this
backdrop, based on advertising materials, Cloud’s
website, Mr. Rosen’s podcast, and social media accounts maintained by Cloud and
Mr. Rosen, among other allegations, the lawsuit alleges that Cloud: 

  • Offers an all-in-one solution to start and run a credit repair business, on the basis that only a computer, phone, and the software are needed.
  • Provides over 100 template-dispute letters that the software automatically pre-populates with consumer information and templates for Cloud clients to supply to consumers.
  • Provides training on starting and running a credit repair business, including telemarketing, sales scripts, template marketing materials, and template websites.
  • Lays out steps for disputing negative items on credit reports and encouraging charging consumers a monthly fee.
  • Provides information to users via social media and hosting an annual credit repair conference.
  • Encourages the use of telemarking to sell credit repair services and provided sales scripts for these calls.
  • Encourages and advises users to charge consumers at enrollment with subsequent monthly fees, including an FAQ that states charging fees upfront is how all credit repair companies get paid.
  • Provides a billing platform that allows users to charge an upfront fee and encourages users to sign up for this platform.

The CFPB seeks relief for harmed consumers from the defendants,
disgorgement of their unjust gains, an injunction to stop their (allegedly) illegal
conduct, and civil penalties. 
Per Acting Director David Uejio, “Credit Repair Cloud and
Rosen have been breaking the law. They are actively assisting credit-repair
businesses in violating federal consumer protection laws. They facilitated and
encouraged credit-repair businesses to charge illegal advance fees, causing
broader consumer harm in the marketplace. The CFPB will not tolerate companies
facilitating and profiting from other companies’ violations of federal consumer
protection laws.”

insideARM
Perspective:

Although many
in the accounts receivable management industry know how harmful some credit
repair companies can be for consumers, it still might be a shock that the CFPB
chose to pursue a software company for violations of the TSA and CFPA. After all, software companies typically provide
a platform, and the end-user typically decides how to use it. 

It’s
important to note here that most of the allegations from the CFPB’s complaint
came from publicly available resources: Cloud’s website, Mr. Rosen’s podcast,
and a Facebook page on which Mr. Rosen provides advice and frequently comments.
If the allegations are true, the CFPB’s complaint indicates Cloud is no typical
software company, nor is Mr. Rosen a typical software company owner.  Instead, the allegations suggest that Cloud
and Mr. Rosen actively trained and encouraged their clients to violate consumer
protection laws. 

It
seems that instead of pursuing the credit repair companies using Cloud’s software (at least for now), the CFPB is going after what it perceives is the root of the problem- the software company.  Time will tell whether the CFPB will use this approach in other areas.

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insideARM and the iA institute Announce Enhanced Collections Case Law Alert Service

ROCKVILLE, Md. — insideARM and the iA institute, the industry’s premiere provider of collections compliance, legal, and strategy analysis, are pleased to announce the relaunch of iA Case Law Tracker, the industry’s most compact, convenient case law alert service. 


The newly optimized service allows subscribers to track new industry case law – FDCPA, TCPA and FCRA –  in just 6 minutes per week. It also provides instant access to expanded, case-specific analysis. (Download a PDF version of a recent, new-format iA Case Law Tracker alert right here.)


“Our subscribers told us that they really value having a single email that delivers the key details not only for the headline-grabbing cases, but also those lower-profile cases that may really matter but don’t get headlines,” says Missy Meggison, General Counsel and Editor, insideARM and Case Law Tracker. “So, we redesigned Case Law Tracker to cover those cases and provide key details in a new, compact format. That way, it’s really easy for them to track new developments in case law and review specific cases very quickly.”


The centerpiece of the retooled Case Law Tracker is the optimized, detail rich “Week-in-Review” alert email. The alert covers the gamut of cases that matter to insideARM readers – not just the high-profile cases. 


Case Law Tracker makes case law research extremely fast and effective. Subscribers now get a compact rundown of the week’s new cases in bulleted format and a case-by-case snapshot of each case, including key details in a color-coded, at-a-glance format. 


The “Week-in-Review” alerts also include links for every referenced case to expanded analysis and the decision itself, allowing subscribers to access immediately more information on cases relevant to their companies or clients.

Learn more about Case Law Tracker right here.


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Numeracle and Avantive Solutions Help Businesses Achieve Instant Brand Recognition with Verified Calls by Google

MCLEAN, Va. — Numeracle™ Inc.
(“Numeracle”), the pioneer of Verified Identity™ for communications, today
announced the collaborative success of a partner initiative with Avantive
Solutions (“Avantive”) to enhance the customer engagement and performance of
outbound business calls utilizing Verified Calls by Google.

Numeracle’s Entity Identity
Management™ (“EIM”) platform enables service and technology platform providers,
business process outsourcing (“BPO”) organizations, and contact centers to
manage brand identity on behalf of enterprise clients for the purpose of
business communications. This platform is also used to manage approval of
branded Rich Call Data (“RCD”) assets associated with customer communications,
such as brand name, brand logo, and call reason for the purpose of extending
these assets to branded calling services, such as Verified Calls by Google.

“Millions of consumers are called by
businesses every day, but most of us don’t have the confidence to answer unless
we recognize the caller,” said John Shirley, Partnerships Development –
Business Communications, Google. “Verified Calls by Google aims to solve the
problem of missed business calls and lack of consumer trust by showing the
caller’s name, brand logo, and reason for calling, plus a verification symbol,
confirming the identity of the caller in real-time.”

To utilize RCD technology to improve
live connect rate and call back metrics associated with a well-known
business-to-consumer brand, Avantive Solutions completed integration with Verified
Calls through Numeracle’s EIM platform and monitored key performance indicators
(“KPIs”) for a period of 120 days across called parties using Google Pixel and
eligible Android devices.

“We’re extremely impressed by the
results we’ve seen within the initial launch period,” said Frank Pettinato,
CEO, Avantive Solutions. “Across reachable devices, we recorded a 26% increase
in conversation rate, increased call backs, increased sales efficiencies, and
an overall decrease in cost per sale by 15%. The presentation of the brand name
and logo also improved customer experience and loyalty metrics, demonstrating
the addition of branding set the call up for greater success.”

“We recognize consumer choice
defines the preferred applications and devices used by consumers to
communicate,” said Anis Jaffer, Chief Product Officer, Numeracle. “By
integrating Verified Calls into our EIM platform, we are eager to continue the
momentum led by Avantive Solutions to deliver this leading-edge technology to
more brands as well as extend additional Google products, such as Verified SMS
and RCS Business Messaging, via one unified platform.”

For more information on Verified
Calls visit:
https://www.numeracle.com/verified-calls-by-google. To learn how to leverage Verified Calls to
enhance your customer campaigns, contact Numeracle at
https://numeracle.com/contact
or Avantive Solutions at https://avantivesolutions.com/contact-us.

About Avantive Solutions

Avantive Solutions,
founded in 1988, is a Purpose-Driven global technology and business services
company specializing in innovative customer engagement, strategic sales and
robust digital marketing solutions. The Company’s Omni-Touch™ platform provides
actionable insights through a proprietary stack of cloud-based analytics,
machine learning and artificial intelligence technology. Avantive Solutions
partners with world-respected brands including Fortune 100 companies in the
fast-growing tech and communications, financial services and healthcare
industries. To learn more about how Avantive Solutions is bringing purpose to
customer experience, go to avantivesolutions.com.

About Numeracle

Numeracle’s Entity
Identity Management™ (EIM) and Verified Identity™ platform empower the delivery
of legal, wanted communications. By working with technology providers,
carriers, device manufacturers, analytics companies, and others, we provide
visibility, control, and management across the major stakeholders influencing
communications delivery to give businesses control over their brand’s identity.
Core competencies include prevention and management of improper blocking and
labeling, KYC-based entity verification and credentialing for STIR/SHAKEN, and
branded communications through rich call data (RCD). To learn more, visit
www.numeracle.com.

Numeracle and Avantive Solutions Help Businesses Achieve Instant Brand Recognition with Verified Calls by Google
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State Names Sameer Maini as Chief Information Officer

MADISON,
Wis. — State is pleased to announce Sameer Maini as its Chief Information
Officer. He joins the company’s Executive Team with the goal of increasing
recoveries and patient satisfaction for State’s clients through technology
initiatives designed to improve and modernize the patient financial experience.Sameet Maini

“It’s not
every day you find a talented IT leader with industry knowledge, experience and
success. Sameer offers a 20-year proven track record with high-growth ARM
organizations,” said Tim Haag, State’s president. “His vision for the future of
healthcare receivables aligns with my vision and the entire State leadership
team. I am truly excited to collaborate with him to provide even greater
service to our clients.”

With more
than 20 years of IT leadership experience with high-growth ARM organizations,
Maini has previously led efforts to leverage Ai/Machine Learning, including
building a world-class application enabling digital consumer communication. His
expertise also includes managing a large IT infrastructure and improving
internal IT-related processes and systems. He will collaborate closely with
Chief Technology Officer Jim Warner and the other members of the State team, as
well as its client base of more than 400 leading healthcare providers
nationwide.

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“I am
looking forward to further developing State’s technology to create an even
better patient experience and drive improved recoveries,” said Maini. “State is
already achieving tremendous growth and success. I believe that together we can
build upon its strengths to create an even better platform to serve our
nation’s healthcare providers.”

Maini
resides with his family in the Seattle area.

About State
State improves the
financial picture for healthcare providers by delivering increased financial
results while ensuring a positive patient experience. Rooted in a tradition of
ethics, integrity and innovation since 1949, State uses data analytics to drive
performance and speech analytics with ongoing training to ensure patient
satisfaction. A family-owned company now in its third generation of leadership,
State assists healthcare organizations with services spanning the complete
revenue cycle including Pre-Service Financial Clearance, Early Out Self-Pay
Resolution, Insurance Follow-Up and Bad Debt Collection. To learn more visit: www.statecollectionservice.com.

State Names Sameer Maini as Chief Information Officer
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